Fotoschule Baur: Course Booking Platform & Brand Consolidation
Full redesign and technical consolidation of two separate brands into the unified fotoschule-baur.ch platform. Built with a modular headless CMS component system, mobile image cropping, and course registration workflows.
Brand Consolidation & Strategy
Fotoschule Baur delivers professional workshops and courses in photography and digital post-production. Previously, the business operated two disjointed domains (fotostudio-baur.ch and fotoschule-baur.ch), dividing organic search equity and confusing prospects.
IRTECH spearheaded the consolidation: uniting both properties under the singular Fotoschule Baur brand, preserving search authority through granular 301 redirects, and embedding educational offerings into a cohesive digital narrative.
Modular Component Architecture
Fast Workshop Authoring for Editors
Rather than static, rigid page layouts, IRTECH developed a modular component library for modern headless CMS. The academy team can compose new workshop landing pages on the fly using standardized building blocks.
- Immersive full-width hero teasers with integrated image sliders
- Faceted workshop catalog with level and topic filtering
- Collapsible accordions for course syllabi, prerequisites, and gear requirements
- Structured booking funnel connected directly to administrative workflows
Custom Mobile Image Crop Engine in CMS
A standout feature was the custom mobile crop interface in the headless CMS backend: course instructors can specify a dedicated vertical focal area per photo, ensuring no key visual is cropped incorrectly on smartphones.
Client Feedback & Results
The consolidated platform dramatically lowered administrative overhead for course scheduling while delivering a measurable surge in enrollment conversions.
"We are exceptionally satisfied with the delivery of our website, app, and backend systems. IRTECH is consistently fast, dependable, and flexible. We value this partnership greatly." – Dominik Baur, Managing Director, Fotoschule Baur
30 Minutes Directly with the Lead Architect
Tell us about your website project and your business goals.
In 30 minutes, we evaluate feasibility, technology options, and a realistic budget together with our lead architect.
- Bring Along
- Your goals, sketches or current website and desired features (CMS, booking, portal, integrations).
- You Walk Away With
- A sound assessment of technical feasibility, architecture suggestions, and a realistic budget and timeline.